Nikita Sotto

How to create cornerstone content that ranks well in Google

What is cornerstone content?

Cornerstone content is a type of content that is designed to be the definitive resource on a particular topic. It is typically long-form, in-depth, and well-researched. Cornerstone content is often used to attract backlinks and organic traffic, and it can help to improve your website's overall SEO performance.

Are pillar and cornerstone content the same thing?

Yes, pillar and cornerstone content are the same thing. The terms are used interchangeably to refer to a type of content that is designed to be the definitive resource on a particular topic.

Why is cornerstone content important?

Cornerstone content is important because it can help you to: * Attract backlinks * Improve your website's organic traffic * Improve your website's overall SEO performance * Establish your website as an authority on a particular topic

Attract backlinks

Cornerstone content is often cited by other websites, which can help to improve your website's backlink profile. Backlinks are one of the most important ranking factors in Google, so attracting backlinks can help you to improve your website's organic traffic.

Improve your website's organic traffic

Cornerstone content can help to improve your website's organic traffic by attracting visitors who are interested in a particular topic. When visitors find your website through organic search, they are more likely to be interested in your products or services.

Improve your website's overall SEO performance

Cornerstone content can help to improve your website's overall SEO performance by improving your website's authority. When your website is seen as an authority on a particular topic, Google is more likely to rank your website higher in search results.

What are the characteristics of cornerstone content?

Cornerstone content typically has the following characteristics: * It is long-form, typically over 2,000 words. * It is in-depth and well-researched. * It is written by an expert on the topic. * It is well-organized and easy to read. * It is visually appealing and engaging.

How to create cornerstone content

To create cornerstone content, follow these steps: 1. Choose a topic that you are an expert on. 2. Research the topic thoroughly. 3. Write a long-form, in-depth, and well-researched piece of content. 4. Organize the content in a logical and easy-to-read way. 5. Make the content visually appealing and engaging. 6. Promote the content through social media and other channels. 7. Update the content regularly to keep it fresh and relevant.

Examples of cornerstone content

Here are some examples of cornerstone content: * The Ultimate Guide to On Page SEO from Moz * A Personal History of Computers from the Computer History Museum

Conclusion

Cornerstone content is an essential part of any SEO strategy. By creating high-quality, long-form, and in-depth content, you can attract backlinks, improve your website's organic traffic, and improve your website's overall SEO performance.